Claudia Freed 

Claudia Freed exemplifies the transformative power of Conscious Capitalism, blending higher purpose, stakeholder orientation, conscious leadership, and a values-driven culture into every aspect of her work as CEO of EALgreen. Through her visionary leadership, EALgreen has pioneered a circular economy model that transforms surplus business inventory into scholarships for students with financial need. By aligning sustainability with education, Claudia demonstrates how business can be a force for good, fostering prosperity while addressing societal and environmental challenges.

Under Claudia’s guidance, EALgreen has provided over 25,000 life-changing scholarships while diverting significant waste from landfills, showing how a commitment to higher purpose can deliver remarkable outcomes. Her approach emphasizes stakeholder orientation, balancing the needs of corporations seeking sustainable solutions for excess inventory with the aspirations of students pursuing education. As Claudia puts it:

"We realized that to thrive, we needed to evolve. Businesses succeed with a great product, but to truly change culture and create something lasting, we needed to address the risks."

Through intentional conscious leadership, Claudia spearheaded EALgreen’s digital transformation, enabling the organization to scale its mission and strengthen its sustainability practices. The results speak volumes—not just in scholarships and environmental impact, but in creating a culture where every team member is empowered to innovate and lead. Claudia reflected on this transformation:

"We now call our team the 'super users' because the technology allowed them to troubleshoot the model and innovate. Our recycling channel is a direct result of one of our employees saying, 'We are all about sustainability.'”

By infusing trust, accountability, and transparency into EALgreen’s operations, Claudia ensures that its purpose-driven mission remains scalable and impactful. Her leadership epitomizes the spirit of Conscious Culture, fostering a workplace that drives innovation and amplifies the organization’s social and environmental contributions.